Guest

SURVEY

Question #
1
Response Required

Please fill in your occupation




Question #
2
Response Required
Question #
3
Response Required

The sector you work in




Question #
4
Response Required
Question #
5
Response Required
Question #
6
Response Required

When did you start using Social Media? Please select the nearest correct box.

( Years ago?  )






Question #
7
Response Required

( Months ago? )






Question #
8
Response Required

Which Social Media do you use?  Please tick any that you use, as well as how often.

1 = Daily,
2 = Weekly,
3 = Quite often,
4 = Sometimes,
5 = Rarely,
6 = Will you go on using it? (tick for "Yes")
7 = Do not use

1234567
Website option 1option 2option 3option 4option 5option 6option 7
Forums option 1option 2option 3option 4option 5option 6option 7
Facebook option 1option 2option 3option 4option 5option 6option 7
Blogs option 1option 2option 3option 4option 5option 6option 7
Twitter option 1option 2option 3option 4option 5option 6option 7
Youtube option 1option 2option 3option 4option 5option 6option 7
Secondlife option 1option 2option 3option 4option 5option 6option 7
digg option 1option 2option 3option 4option 5option 6option 7
Linked in option 1option 2option 3option 4option 5option 6option 7
Delicious option 1option 2option 3option 4option 5option 6option 7
Gaming option 1option 2option 3option 4option 5option 6option 7
Slideshare option 1option 2option 3option 4option 5option 6option 7
Crowdsourcing option 1option 2option 3option 4option 5option 6option 7
Flikr option 1option 2option 3option 4option 5option 6option 7
Instagram option 1option 2option 3option 4option 5option 6option 7
Pinterest option 1option 2option 3option 4option 5option 6option 7
tumblr option 1option 2option 3option 4option 5option 6option 7
other option 1option 2option 3option 4option 5option 6option 7
Question #
9
Response Required

What are your main reasons for using Social Media?
Please place a tick below any that apply.














Question #
10
Response Required
Question #
11
Response Required

What do any of the Social Media below achieve for you or your company?
Please tick any that you use.

1 = Understanding customer needs through feedback,
2 = Finding relevant information,
3 = New ideas or growth areas, 
4 = Increased customer loyalty,
5 = Gather insights about stakeholders

12345
Website option 1option 2option 3option 4option 5
Forums option 1option 2option 3option 4option 5
Facebook option 1option 2option 3option 4option 5
Blogs option 1option 2option 3option 4option 5
Twitter option 1option 2option 3option 4option 5
Youtube option 1option 2option 3option 4option 5
Secondlife option 1option 2option 3option 4option 5
Digg option 1option 2option 3option 4option 5
Linked in option 1option 2option 3option 4option 5
Delicious option 1option 2option 3option 4option 5
Gaming option 1option 2option 3option 4option 5
Slideshare option 1option 2option 3option 4option 5
Flikr option 1option 2option 3option 4option 5
Instagram option 1option 2option 3option 4option 5
Pinterest option 1option 2option 3option 4option 5
tumblr option 1option 2option 3option 4option 5
other option 1option 2option 3option 4option 5
Question #
12
Response Required

What do any of the Social Media below achieve for you or your company?
Please tick any that you use

1 = Identify key opinion leaders,
2 = Generate sales,
3 = Gather insights about target groups, 
4 = Gather insights about competitors,
5 = Build brand advocacy

12345
Website option 1option 2option 3option 4option 5
Forums option 1option 2option 3option 4option 5
Facebook option 1option 2option 3option 4option 5
Blogs option 1option 2option 3option 4option 5
Twitter option 1option 2option 3option 4option 5
Youtube option 1option 2option 3option 4option 5
Secondlife option 1option 2option 3option 4option 5
Digg option 1option 2option 3option 4option 5
Linked in option 1option 2option 3option 4option 5
Delicious option 1option 2option 3option 4option 5
Gaming option 1option 2option 3option 4option 5
Slideshare option 1option 2option 3option 4option 5
Flikr option 1option 2option 3option 4option 5
Instagram option 1option 2option 3option 4option 5
Pinterest option 1option 2option 3option 4option 5
tumblr option 1option 2option 3option 4option 5
other option 1option 2option 3option 4option 5
Question #
13
Response Required

What do any of the Social Media below achieve for you or your company?
Please tick any that you use

1 = Build brand advocacy,
2 = Build brand engagement,
3 = Measure brand presence, 
4 = Build a community,
5 = Knowledge sharing

12345
Website option 1option 2option 3option 4option 5
Forums option 1option 2option 3option 4option 5
Facebook option 1option 2option 3option 4option 5
Blogs option 1option 2option 3option 4option 5
Twitter option 1option 2option 3option 4option 5
Youtube option 1option 2option 3option 4option 5
Secondlife option 1option 2option 3option 4option 5
Digg option 1option 2option 3option 4option 5
Linked in option 1option 2option 3option 4option 5
Delicious option 1option 2option 3option 4option 5
Gaming option 1option 2option 3option 4option 5
Slideshare option 1option 2option 3option 4option 5
Flikr option 1option 2option 3option 4option 5
Instagram option 1option 2option 3option 4option 5
Pinterest option 1option 2option 3option 4option 5
tumblr option 1option 2option 3option 4option 5
other option 1option 2option 3option 4option 5
Question #
14
Response Required
Question #
15
Response Required

Your further training needs for social media marking


Question #
16
Response Required

Which Social Media might interest you to learn about, or learn more about? Please rate your level of interest in those that appeal to you from 1-5, where 1 is the most interesting and 5 is the least interesting.

12345
Website option 1option 2option 3option 4option 5
Forums option 1option 2option 3option 4option 5
Facebook option 1option 2option 3option 4option 5
Blogs option 1option 2option 3option 4option 5
Twitter option 1option 2option 3option 4option 5
Youtube option 1option 2option 3option 4option 5
Secondlife option 1option 2option 3option 4option 5
digg option 1option 2option 3option 4option 5
Linked in option 1option 2option 3option 4option 5
Delicious option 1option 2option 3option 4option 5
Gaming option 1option 2option 3option 4option 5
Slideshared option 1option 2option 3option 4option 5
Crowdsourcing’ option 1option 2option 3option 4option 5
Flikr option 1option 2option 3option 4option 5
Instagram option 1option 2option 3option 4option 5
Pinterest option 1option 2option 3option 4option 5
tumblr option 1option 2option 3option 4option 5
other option 1option 2option 3option 4option 5
Question #
17
Response Required
Question #
18
Response Required
Question #
19
Response Required
Question #
20
Response Required
Question #
21
Response Required

How difficult is it for you to keep up-to-date about modern marketing tools?

               
Question #
22
Response Required

Please indicate your reasons for finding it difficult to keep up to date from 1-5, where 1 is the most important and 5 is the least important. If you don’t find it difficult, skip this question.

12345
No time option 1option 2option 3option 4option 5
Too complicated option 1option 2option 3option 4option 5
No technical support option 1option 2option 3option 4option 5
No management directive option 1option 2option 3option 4option 5
Privacy, security, confidentiality worries option 1option 2option 3option 4option 5
other reasons option 1option 2option 3option 4option 5
Question #
23
Response Required

Please indicate and rank any of your learning needs in relation to Social Media

1 = High,
2 = Medium,
3 = Low

123
Basic technical competence option 1option 2option 3
Understanding what I can do with the SM option 1option 2option 3
Understanding how the SM can help marketing option 1option 2option 3
Social media strategy creation option 1option 2option 3
Social media monitoring option 1option 2option 3
Social media measuring and analysis option 1option 2option 3
How to create a social media campaign option 1option 2option 3
How to create a social media marketing plan option 1option 2option 3
How to integrate social media marketing across platforms option 1option 2option 3
How to avoid/resolve problems in social media option 1option 2option 3
Legal/IPR issues in Social Media option 1option 2option 3
Integrating media sharing platforms in your media strategy option 1option 2option 3
Integrating social networks in the media strategy option 1option 2option 3
Question #
24
Response Required

To what extent would these types of training suit you?
Please rank them from 1-6 in order of preference, where 1 is the best and 6 is the worst for you.

123456
Classroom training – full time option 1option 2option 3option 4option 5option 6
Classroom training – part time option 1option 2option 3option 4option 5option 6
Independent-learning from printed materials option 1option 2option 3option 4option 5option 6
Online independent-learning option 1option 2option 3option 4option 5option 6
Online training with tutor option 1option 2option 3option 4option 5option 6
Online and classroom training option 1option 2option 3option 4option 5option 6
Online learning with virtual classroom training, i.e. webinars option 1option 2option 3option 4option 5option 6
Question #
25
Response Required