Unit 2.3 Types of blogs & benefits

Types of blogs

Business blogs

Blogging for Business (Business Week, 2004)

Benefits of Blogs

infographic – benefis eilly, "end the wisdom of the crowds g as learning spaces

Paquet, S. (2002) Weblogs and Personal Knowledge Publishing

Consumer Generated Advertising in Blogs

Mutum, Dilip and Wang, Qing (2010). “Consumer Generated Advertising in Blogs”. In Neal M. Burns, Terry Daugherty, Matthew S. Eastin (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), IGI Global, 248-261.

Last modified: Friday, 18 October 2013, 04:42 PM